Shocker in 2011 US figures

Summed up: “There were 527,000 new boats sold in 2011, an increase of 2% compared to 2010, with a total retail value of $6.1bn, an increase of 3.5% over 2010”.

Kayaks led the unit sales numbers with 234,800 sold in 2011 compared to 228,000 in 2010 followed by outboard boats with unit sales of 115,750 compared to 112,800. Canoes came in 3rd with 77,800 compared to 77,100 and Personal Watercraft in 4th with 42,900 against 42,600.

Sterndrive’s were 5th with 16,890, down almost 10% from 18,700 in 2010 with inboards next with 6,890 units versus 7,330, a 6% drop. Sailboats accounted for 4,600 units, compared to 4,300 with jet boats finishing off the grouping with 3,300 units sold against 3,500 in 2010.

A closer look at the decline in the unit sales of new inboard boats breaks the numbers into two groups.

The first is ski/wakeboard boats, which had unit sales of 4,850 representing a 3% decline from 5,000 in 2010 while the average unit selling price of this group rose almost 7% to $61,300.

The second group is the big value boats, inboard cruisers where unit sales dropped over 12% to 2,040 from 2,330 while the average selling price rose 12.6% to $845,869 from $750,917.

If there is one type of boat that typifies the real sales shift in the US market it’s the inboard cruiser and here is the shocker: in 2002 11,800 units were sold, thus the 2011 unit sales represent an 82.7% drop.

The market has shifted to small inexpensive boats.


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