Regal Boats reports record sales at Miami show

Posted on February 20th, 2015
Written by Chris Landry

regal2015 boatshow

Regal Boats said new models, an attractive display and a top-notch factory and dealer sales team helped the company achieve record sales at the Miami International Boat Show.

Regal Boats said it sold a record number of boats at the 2015 Miami International Boat Show, reaching new highs in unit and volume sales. This was the 40th year that the Orlando, Fla., builder has attended the show.

“We had the best MIBS ever, and there were several factors at work for us,” Don Smith, Regal’s vice president of U.S. sales, told Trade Only. “We had two new boats and great products, a great display and a great factory and dealer sales team that was able to sell a lot of boats. When you have that type of synergy, magic is going to happen.”

The National Marine Manufacturers Association recognized Regal’s booth for having the Best Boat Display at the show.

Regal had success with sales across its entire product line from 19 to 53 feet in both domestic and international markets, said Barry T. Slade, the company’s vice president of international sales and marketing.

Regal introduced two models during the show — the 2100 Surf Edition and the 22 FasDeck. The former was powered with Volvo Penta’s new Forward Drive, a sterndrive with dual forward-facing props. The system discharges exhaust underwater for a cleaner, quieter boating experience. The propulsion was designed, in part, with watersports boats in mind, particularly those used for wakesurfing.

Regal had 16 boats on display at the Miami Beach Convention Center and two boats in the water at Sea Isle Marina, including the 2100 Surf Edition with Volvo Penta Forward Drive and the 22 FasDeck with Volvo’s new Gen V 240-hp sterndrive engine with common rail fuel injection.

“The system is valuable for us because a lot of our products are geared toward wake water sports and wake sports,” Smith added.

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