Pursuit Boats designates Walstrom as ‘Flagship Dealer’ – Petoskey News

FORT PIERCE, Fla. — Walstrom Marine, which operates locations in Harbor Springs, Bay Harbor and Cheboygan, has attained the “Flagship Dealer” designation from Pursuit Boats, the highest accommodations in the boat manufacturer’s dealer network.

Pursuit’s Flagship Dealer Program builds on the Marine Industry Dealer Certification program instituted by the National Marine Manufacturer’s Association to challenge marine dealers to achieve and maintain certain standards and practices for their dealerships in several different areas. 

Pursuit’s program adds operational enhancements that help the Pursuit dealers excel in overall customer satisfaction and profitability.

The program recognizes and rewards exceptional performance in the areas of dealership sales, marketing and service.

Pursuit Flagship Dealers are graded in key areas including customer satisfaction, continuing education, market share and business systems and processes within their assigned territories.


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