European boat sales portal acquisitions

The acquisition of Servicios Náuticos de Internet, owner and operator of the leading online boat sales portals Cosas de Barcos in Spain, iNautia in Italy and iNautia in France, will allow DMM to target a significant part of the recreational marine market in Europe.

Ian Atkins, senior vice president and general manager of DMM, said: “The timing of this deal is excellent, as the European leisure marine market is starting to show signs of a recovery. The US has seen 6 to 7% growth for the last two years, and we now anticipate Europe starting to do the same.”

He pointed out that the acquisition is an excellent fit with DMM’s brands boats.com and yachtworld.com, which have already developed strong positions in the regions.

And the acquisition is good news for DMM’s large OEM customers too. Oliver Winbolt, head of marketing at Fairline Boats, said: “It’s great to see DMM continuing to expand its network, providing even better coverage for our dealer network as it continues to grow.”

The three brands will be maintained under DMM’s ownership but the business will continue to operate from its Barcelona headquarters.

DMM has long held strong positions in all its global markets, with 23 localised websites in 13 languages. Globally, DMM features more than 520,000 boats for sale worth an estimated US$20.8 bn.


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