Brunswick Corp. selling Sea Ray Boats – Daytona Beach News

Flagler boat plant employs more than 300 people

Flagler County’s Sea Ray Boats plant is getting new owners.

In a media release Tuesday from Sea Ray’s parent company, Mettawa, Illinois-based Brunswick Corp., officials said the sale is expected to be completed in the first half of 2018.

Brunswick chairman and CEO Mark Schwabero said the decision to sell off Sea Ray, one of 15 brands that make up the company’s Boat Group, “was made after careful consideration and reflects the evolving contribution that the Sea Ray brand has made to our marine portfolio.”

Brunswick has hired Lazard asset management company to act as its investment banker for the transaction, the release states.

Schwabero said during the sale process, “we will continue to diligently manage Sea Ray by executing its business and product plans in support of our dealers and customers.”

Sea Ray Boats laid off 90 people at its Flagler County manufacturing facility in July and another 130 people were temporarily furloughed. The actions affected about 40 percent of the 560 employees at the boat plant off Roberts Road and were the first layoffs at the Flagler County facility since 2012 when 65 workers were laid off.

This is a developing story. Check back for updates.



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