Boat sales on a new tack after Oundle firm’s appearance at top show

Boat builder Fairline is celebrating after a successful London Boat Show appearance that triggered strong sales across its maritime range.

Oundle-based Fairline Boats exhibited nine models at its stand, including the luxury boat brand’s striking new 48ft models.

The debut of the third model in Fairline’s 48ft range – the Targa 48 GRAN TURISMO – was one of the main highlights of the show.

Chief executive Kevin Gaskell said: “The introduction of this new range has played a significant part in the recent uptake in orders and recovery in forward sales that the brand has seen.

“To meet this demand Fairline is now actively recruiting up to 38 boatbuilders to work across its factories.”

The show also saw Fairline launch its 100th Squadron 78 model, which is now in its 12th year of production and isone of the brand’s most successful and iconic luxury motor yachts.

Mr Gaskell added: “We are delighted with the success we enjoyed at this year’s London Boat Show.”

He said that sales at the show had been excellent, with the final total exceeding last year’s figure.

He said the firm’s Concept Cinema had proved extremely popular with customers, visitors and industry guests.

The news comes after a difficult few years in which jobs have been axed and the company structure overhauled.


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