December 21, 2011
Filed under News
FORT PIERCE, Fla. – Bluewater Boats has recruited industry veteran Mike Carrigan Sr. to serve as the company’s new Sales and Marketing Director, it reported in a statement on Monday. The appointment of Carrigan was announced in conjunction with the company’s move into the inshore fishing boat market.
Mike Carrigan Sr. joins Bluewater with almost 50 years of experience in the marine industry, including 21 years with Pro-Line boats. At Pro-Line, Carrigan was sales manager for the Southeast, Pacific Coast and Great Lakes regions, helping the company grow to become the largest volume saltwater fishing boat brand in the industry, according to Bluewater.
Bluewater President and CEO Paul Skilowitz said in a release that Carrigan’s experience will help the company grow as it expands into new markets.
“Mike’s lifetime of experience in the industry, at both the manufacturing and retail levels, will significantly enhance our efforts as we expand our focus and grow our business,” he commented. “He is well known and well liked among dealers and retail customers, he intuitively understands our market, and we’re thrilled to have him on our team.”
The boat builder will also now be targeting the inshore fishing market with a new line of “Flats n’ Bay” models. The new line-up will include 18-foot models that will be on display at the Miami International Boat Show in February and 21- to 23-foot models that are due out in later in 2012.
“The expansion into inshore is to grow our business, and to offer more opportunity to our retail marketing partners. There’s four new size models, two variations of each, thus eight new models because the variations are tooling changes, not just different options and the like, but actual design changes,” Carrigan said.
Carrigan said that despite the current economic conditions, Bluewater believes that opening into new markets will bring success in 2012 for Bluewater, which sees itself as more of the custom builder than a production boat builder.
“We fully intend to grow, and will do what we feel we should to that end,” he said. “We think broadening our product into smaller inshore models will open more doors, more opportunity.
“Our hopes for 2012 is to continue on the upbeat path we find ourselves on and to expand our customer base by offering both offshore and inshore product lines. We’re not looking for any windfall. We’re pretty pragmatic as to our expectations.”
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