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Bubbly Veuve Clicquot floats this Milwaukee boat cru-ise

Published July 31, 2017 at 8:02 p.m.

We’ve got booze cruises and a paddle tavern, but the French always know how to take things to another level, don’t they? Now, at least for a limited time, Milwaukee’s got the Veuve Clicquot Voyage.

Milwaukee will join cities like New York, Chicago and Austin, which have also hosted the cru-cruises.

Beginning on Friday, Aug. 4, Badger Liquor is bringing this hour-long experience to the Milwaukee River every Thursday, Friday and Saturday at 4 and 6 p.m., through Sept. 23.

They’re starting out as invite-only cruises, but you might be able to get yourself a free ride and have the world’s most delicious Champagne float your boat.

If you see the Veuve Voyage on the Milwaukee River, take a photo, and share on Instagram, Twitter or Facebook with the hashtags #veuvevoyagemke and #clicquotjourney. You just might find an invite in your inbox.

The cruises – sponsored by Badger Liquor Wine and Spirits and Veuve Clicquot – will offer great views of Downtown and the Lake Michigan shore, enhanced by free bubbly.

“What’s more summer in Wisconsin than taking the boat out on the water and having a drink with friends?” asks Badger Vice President of Sales John Boulahanis. “We wanted to take this quintessential Wisconsin experience and elevate it.”

I’m going to take one for the team and do a cruise. I’ll let you know about it via my social media – Instagram and Twitter – so keep an eye out and you may get yourself an invitation.

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Electronic Arts: Time to Get Off the Boat?

Electronic Arts Inc. (NASDAQ:EA) has displayed strong performance in fiscal 2018, surging nearly 50% year to date. The video game publisher reported first-quarter 2018 results on July 27. Despite delivering strong results, shares were down 1.35% at the end of trading session due to disappointing second-quarter guidance.

For the first quarter, the company logged earnings per share of $2.06, beating the analysts’ estimate by a wide margin of $1.79. Its revenue came in at $1.45 billion, representing a year over year surge of 14.2% from the same quarter a year ago. The primary reason behind the company’s strong revenue growth was a 28% jump in digital revenue.

Most significantly, live services net sales jumped 22% to $420 million, driven by the solid performance of “Battlefield 1,” “FIFA Ultimate Team” and “The Sims 4.” On the other hand, mobile net sales surged 6% to $150 million due to growth of NBA Mobile, FIFA Mobile and “Star Wars: Galaxy of Heroes.”

Although the company launched “Star Wars: Galaxy of Heroes” almost two years ago, it is still the company’s top-grossing mobile game. While the average mobile user spends 24 minutes per day playing games on their phone, the “Star Wars” game boasts average playing time of 162 minutes per day.

Furthermore, console and full-game PC downloads produced net sales of $111 million, signifying a surge of 32%. This was primarily due to the strong sales of “Mass Effect: Andromeda.”

According to a report from, the worldwide gaming market is projected to reach approximately $109 billion, of which digital game revenues will account for 87% of the global market.

In the most recent quarter, digital sales accounted for 61% of the company’s overall revenue, up from 54% in the first quarter. Due to this, the company’s gross margin surged 3.5% and currently sits at 89.4%. Also, gross profit escalated 19% to $1.3 billion. While the video game company’s operating expenses increased just 4%, operating income surged a whopping 33% to $743 million.

At the Electronic Entertainment Expo 2017, Electronic Arts revealed it will release numerous  game titles, including “Star Wars: Battlefront 2″ and “Need for Speed Payback,” later this year. The company also mentioned it is bringing the Russian army and night maps to “Battlefield 1,” which has become one of the most popular games launched by the company.

Apart from this, reports the company is aggressively focusing on esports, which is projected to reach $696 million this year, representing a surge of 41.3% year over year. Moreover, the company’s gaming division recently signed deals with ESPN and the NFL Network to expand the coverage of its esports tournaments.


For the next quarter, the company expects net revenue of nearly $955 million. It also anticipates producing a net loss of $57 million, or 18 cents per share.

Summing up

Electronic Arts continues moving upward at a strong rate. Over the past five years, its stock price has surged nearly 880%, which is impressive. Regardless, it looks like the video game company still has room to run.

The mobile games market and esports market continues moving upward at a rapid pace, and Electronic Arts appears to be in a great position to benefit going forward. Apart from this, the company’s digital sales are escalating with each passing quarter, and it expects to continue growing its profitability as well as cash generation.

Although Electronic Arts currently trades near a fresh all-time high, shareholders should not sell the stock as its growth prospects still look healthy.

Disclosure: No position in the stocks mentioned in this article.

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