Archive for » December, 2016 «

Forget post-holiday sales: Find the best deals at local boat shows …

(BPT) – Post-holiday sales aren’t the only deals to be found during the winter months. Starting in January, boat shows take place across the country. They offer some of the best pricing and incentives of the year — a major draw for the millions of Americans who take to the water each year on more than 12 million boats in the U.S. , according to the National Marine Manufacturers Association. For those ready to plan their summer fun, boat shows are often the place to start.

Whether it’s fishing, sailing, cruising, riding personal watercraft, wakesurfing or tubing — boat shows have it all and create a unique shopping experience with hundreds of boats are under one roof to board, browse and buy. However, most people don’t know about the special pricing, incentives and perks these events offer.

Discover Boating, the national awareness program to help get people on the water, offers five tips to find the best deal at your local boat show.

* Find your virtual dreamboat. Before visiting a boat show, you’ll want to know which boats to shop. Start your search online with DiscoverBoating.com’s Boat Selector to identify which boat types fit your lifestyle, interests, and budget. Plug in your preferences for on-water activities, number of passengers, boat length, price range and propulsion, to narrow down boat options before heading to your local boat show.

* Warm up with hot deals. Unlike auto shows, boat shows are the place to buy. Hundreds of new-year models are available to buy right at the show, often at some of the best prices of the year as exhibitors generally offer special show pricing or other incentives. Plus, it’s the perfect time to order a new boat to ensure it arrives ready to launch in spring.

*Make the most of show pricing. It helps to know what fits in your budget before shopping a show. Use this boat loan calculator on DiscoverBoating.com to estimate monthly payments, which can be as low as $250 a month or less.

* Try out the boating lifestyle. Boat shows are a great place for beginners to learn about boating and for more experienced captains to hone their skills, plus they offer lots of fun and interactive activities for the whole family. Look for boat shows that offer knot-tying, DIY boat maintenance, a sailing simulator, remote control docking ponds, virtual boating simulators, paddlesports pools, fishing for kids and much more. It’s not only fun to learn new skills, but smart to take advantage of the onsite training boat shows offer usually at little to no cost. Plus, it’s a great place to meet other boaters as many make their local boat show a winter rendezvous.

* Look for the seal of approval. When shopping for a boat at a show, online or at a dealership, always check to make sure it is certified by the National Marine Manufacturers Association. An “NMMA Certified” seal means a boat has met strict industry standards for safety, construction and federal regulations, ensuring the best quality to the buyer. Look for the NMMA certified sticker near the helm.

Boat shows not only offer the best deals of the year, but they are also a way to learn how to get on the water,  while enjoying a taste of  summer boating during the off season. Visit DiscoverBoating.com to find a boat show near you, a list of certified dealers and manufacturers, and unbiased advice for getting started in boating.


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Forget post-holiday sales: Find the best deals at local boat shows

(BPT) – Post-holiday sales aren’t the only deals to be found during the winter months. Starting in January, boat shows take place across the country. They offer some of the best pricing and incentives of the year — a major draw for the millions of Americans who take to the water each year on more than 12 million boats in the U.S. , according to the National Marine Manufacturers Association. For those ready to plan their summer fun, boat shows are often the place to start.

Whether it’s fishing, sailing, cruising, riding personal watercraft, wakesurfing or tubing — boat shows have it all and create a unique shopping experience with hundreds of boats are under one roof to board, browse and buy. However, most people don’t know about the special pricing, incentives and perks these events offer.

Discover Boating, the national awareness program to help get people on the water, offers five tips to find the best deal at your local boat show.

* Find your virtual dreamboat. Before visiting a boat show, you’ll want to know which boats to shop. Start your search online with DiscoverBoating.com’s Boat Selector to identify which boat types fit your lifestyle, interests, and budget. Plug in your preferences for on-water activities, number of passengers, boat length, price range and propulsion, to narrow down boat options before heading to your local boat show.

* Warm up with hot deals. Unlike auto shows, boat shows are the place to buy. Hundreds of new-year models are available to buy right at the show, often at some of the best prices of the year as exhibitors generally offer special show pricing or other incentives. Plus, it’s the perfect time to order a new boat to ensure it arrives ready to launch in spring.

*Make the most of show pricing. It helps to know what fits in your budget before shopping a show. Use this boat loan calculator on DiscoverBoating.com to estimate monthly payments, which can be as low as $250 a month or less.

* Try out the boating lifestyle. Boat shows are a great place for beginners to learn about boating and for more experienced captains to hone their skills, plus they offer lots of fun and interactive activities for the whole family. Look for boat shows that offer knot-tying, DIY boat maintenance, a sailing simulator, remote control docking ponds, virtual boating simulators, paddlesports pools, fishing for kids and much more. It’s not only fun to learn new skills, but smart to take advantage of the onsite training boat shows offer usually at little to no cost. Plus, it’s a great place to meet other boaters as many make their local boat show a winter rendezvous.

* Look for the seal of approval. When shopping for a boat at a show, online or at a dealership, always check to make sure it is certified by the National Marine Manufacturers Association. An “NMMA Certified” seal means a boat has met strict industry standards for safety, construction and federal regulations, ensuring the best quality to the buyer. Look for the NMMA certified sticker near the helm.

Boat shows not only offer the best deals of the year, but they are also a way to learn how to get on the water,  while enjoying a taste of  summer boating during the off season. Visit DiscoverBoating.com to find a boat show near you, a list of certified dealers and manufacturers, and unbiased advice for getting started in boating.


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Pier 33 to Debut Three New Models from Robalo Boats at 2017 …

Robalo R302 Center Console

ROBALO R302 CENTER CONSOLE

The boat show reminds us all that the boating season really IS on the way

Pier 33 Marina of St. Joseph Michigan will be debuting three new models from Robalo Boats at the 2017 Progressive Insurance Chicago Boat, RV Strictly Sail Show, which opens Wednesday January 11. The list of first-time-appearances includes the Robalo R302 Center Console, R247 Dual Console and R226 Cayman Bay Boat.

With a boat building heritage of over 40 years, the Robalo name has always been synonymous with high quality, superior ride and an abundance of top-notch fishing features. Now joined with Chaparral Boats since 2001, Robalo is also known for delivering personal comfort and outstanding ergonomics across the entire model line-up. Model categories include center console boats from 16 thru 30 feet, dual console boats from 20 thru 24 feet, the Cayman bay boat series from 20 to 24 feet and popular walkaround cruiser models at 26 and 30 feet.

Robalo’s R302 Center Console boats a 10′ 6″ beam and is powered by a pair of Yamaha 300 HP four-stroke outboards and includes a joystick piloting system and complete Garmin electronics. The R247 Dual Console is one of the most versatile outboard boats available, with equal capabilities for fishing, family fun and watersports. The R226 Cayman is the market leader in its category, offering incredible stability and performance, plus an abundance of in-shore and off-shore fishing features.

“The boat show reminds us all that the boating season really IS on the way” said Pier 33 General Manager Tighe Curran “and it’s the best wintertime opportunity to get a look at an astounding assortment of new boats”.

The 2016 Progressive Insurance Chicago Boat, RV Strictly Sail Show opens Thursday January 11 and runs through Sunday January 15. Pier 33 has posted essential show information on-line at pier33.com.

The Pier 33 display will feature a selection of models from Robalo including not just the models noted above, but also annual best-sellers such as the R200 Center Console, R207 Dual Console and R222 Center Console.

Pier 33 is a dealer for new boats from Robalo and Chaparral. Pier 33 is a full-service marina, with used boat sales, yacht brokerage, 170 docks, complete boat storage and boat repair services and boater conveniences such as Launch on Command and Hook ‘n Go options available in-season. Pier 33 serves boaters from a wide region, with boating clients based in Michigan, Indiana, Illinois, Ohio and Wisconsin.


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IntegrUS Credit Union (IA/WI/IL) Promotes Special Share Certificates

IntegrUS Credit Union (IntegrUS) is featuring two Special Share Certificates (15-month and 27-month) with tiered APYs.

Both Special Share Certificates are also available as IRAs (Traditional, Roth, CESA), earning the same tiered APYs and the same funding requirements.

The 27-month Special Share Certificate was added to the product line about two months ago at the current APY. The 15-month Special Share Certificate, on the other hand, has been part of the product line since May 2011 and has experience more than 20 rate changes, including a 55 basis point hike this week. The current APY is the highest for the 15-month Special Share Certificate in more than five years.

According to CSR, the Early Withdrawal Penalty for either Special Share Certificate is 6 months interest.

Availability

Headquartered in Dubuque, Iowa, IntegrUS Credit Union field of membership (FOM) is open to any educational institutional employee (teachers, administrative staff, custodial staff, food service, etc.) in eleven northeast Iowa counties, two southwest Wisconsin counties, and one northwest Illinois county.

IntregUS’s About Us page lists more than 80 eligible schools (public, private, religious, elementary through college) that qualify for membership, as well as map showing the eligible counties.

Five SEGs (Cal-Co, Easy Auto Finance, Hawkeye Boat Sales, Klauer Manufacturing, and J’s Performance) are listed on the online application as also being eligible for membership. These SEGs were grandfathered into the FOM when IntegrUS merged with Circle K Credit Union in 2012.

Joining Integrus and/or opening a Share Certificate can be done online, or in person at either of two Iowa branches, both located in Dubuque.

Credit Union Overview

IntegrUS Credit Union, (NCUA Charter # 64348) has an overall health grade of “B” at DepositAccounts.com, with a Texas Ratio of 6.30% (excellent), based on September 30, 2016 data. In the past year, IntegrUS has increased its total non-brokered deposits by $805,000, an excellent annual growth rate of 4.4%. Please refer to our financial overview of IntegrUS Credit Union for more details.

IntegrUS Credit Union was originally chartered as the Dubuque Teachers Credit Union in 1934, with 55 members and total deposits of $390. The FOM was opened to all contract Dubuque School employees in 1942; 36 years later, several nearby universities were also added. The biggest expansion of the FOM occurred in 2012, when the Credit Union added the employees of educational institutions in Southwestern Wisconsin and Southwestern Illinois and their families to the FOM. Following the merger with Circle K Credit Union, the name was changed to IntegrUS Credit Union in 2013.

How the Share Certificate Specials Compare

When compared to the 211 similar length-of-term CDs tracked by DepositAccounts.com that are available within the FOM, IntegrUS Credit Union’s 15-month Special Share Certificate APY currently ranks third, regardless of minimum deposit.

When compared to the 263 similar length-of-term CDs tracked by DepositAccounts.com that are available within the FOM, IntegrUS Credit Union’s 27-month Special Share Certificate APY currently ranks first, regardless of minimum deposit.

The above rates are accurate as of 12/29/2016.

To look for the best CD rates, both nationwide and state specific, please refer to our CD rates table or our new Rates Map page.


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Pier 33 to Debut Three New Models from Robalo Boats at 2017 Progressive Insurance Chicago Boat, RV & Strictly Sail …

Robalo R302 Center Console

ROBALO R302 CENTER CONSOLE

The boat show reminds us all that the boating season really IS on the way

Pier 33 Marina of St. Joseph Michigan will be debuting three new models from Robalo Boats at the 2017 Progressive Insurance Chicago Boat, RV Strictly Sail Show, which opens Wednesday January 11. The list of first-time-appearances includes the Robalo R302 Center Console, R247 Dual Console and R226 Cayman Bay Boat.

With a boat building heritage of over 40 years, the Robalo name has always been synonymous with high quality, superior ride and an abundance of top-notch fishing features. Now joined with Chaparral Boats since 2001, Robalo is also known for delivering personal comfort and outstanding ergonomics across the entire model line-up. Model categories include center console boats from 16 thru 30 feet, dual console boats from 20 thru 24 feet, the Cayman bay boat series from 20 to 24 feet and popular walkaround cruiser models at 26 and 30 feet.

Robalo’s R302 Center Console boats a 10′ 6″ beam and is powered by a pair of Yamaha 300 HP four-stroke outboards and includes a joystick piloting system and complete Garmin electronics. The R247 Dual Console is one of the most versatile outboard boats available, with equal capabilities for fishing, family fun and watersports. The R226 Cayman is the market leader in its category, offering incredible stability and performance, plus an abundance of in-shore and off-shore fishing features.

“The boat show reminds us all that the boating season really IS on the way” said Pier 33 General Manager Tighe Curran “and it’s the best wintertime opportunity to get a look at an astounding assortment of new boats”.

The 2016 Progressive Insurance Chicago Boat, RV Strictly Sail Show opens Thursday January 11 and runs through Sunday January 15. Pier 33 has posted essential show information on-line at pier33.com.

The Pier 33 display will feature a selection of models from Robalo including not just the models noted above, but also annual best-sellers such as the R200 Center Console, R207 Dual Console and R222 Center Console.

Pier 33 is a dealer for new boats from Robalo and Chaparral. Pier 33 is a full-service marina, with used boat sales, yacht brokerage, 170 docks, complete boat storage and boat repair services and boater conveniences such as Launch on Command and Hook ‘n Go options available in-season. Pier 33 serves boaters from a wide region, with boating clients based in Michigan, Indiana, Illinois, Ohio and Wisconsin.


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Orr Auto to open new dealerships in Destin

Greg Orr Auto, an automotive and marine sales company that operates Orr Quality Pre-owned Destin on Main Street and Porsche of Destin on Airport Road, is planning to open up a pair of new dealerships on Harbor Boulevard.

On the south side of U.S. Highway 98 at 612 Harbor Boulevard, just east of Banana Bart’s, will be a boat dealership. Across the street on the north side of U.S. 98 at 613 Harbor Boulevard, next to Half Hitch Tackle, will be pre-owned luxury auto sales dealership.

Kevin Kaple, general manager for Gregg Orr Marine of Destin, said the boat dealership is a move to expand the company’s marine sales operations. Orr Marine also has locations in Texas and Arkansas.

“It’s going to be sort of a boutique marine dealer, selling center console fishing boats, bay boats, sport boats and pontoon boats, mostly quality lines,” Kaple said. “They will have a small sales office there and boats on display. The plan is to redevelop that lot.”

Gregg Orr Marine Auto Moto Dealership submitted a development project for review to city staff recently. The project calls for construction of a 3,289-square foot automotive dealer building and related site improvements on the 1.02-acre plot of land at 612 Harbor Boulevard.

The development of the lot at 613 Harbor Boulevard has no timeline at the moment and no renderings are available to show the design of the project.

“I’m excited about it,” said Joe Damico with Berkshire Hathaway Home Services-Beach Properties of Florida, who helped broker the sale of the lot. “The two properties are going to have a nice synergy between the north and south side of the street, and it’s really going to dress up this part of Harbor Boulevard.”

Kaple said the plans for the dealerships are preliminary at the moment, but the company is excited to move forward with the project and hopes to have construction completed by the end of summer 2017.

“As for the marine dealership, we’ve opened up a couple in Texas and Arkansas and this is kind of a growth extension of that,” Kaple said. “As far as the car dealerships go, it was just a nice opportunity for us to expand the business. We’ve been doing the Main Street location for six years and the opportunity to have a dealership on Highway 98 came up, so we’re excited about that.”


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Orr Auto to open new dealerships

Greg Orr Auto, an automotive and marine sales company that operates Orr Quality Pre-owned Destin on Main Street and Porsche of Destin on Airport Road, is planning to open up a pair of new dealerships on Harbor Boulevard.

On the south side of U.S. Highway 98 at 612 Harbor Boulevard, just east of Banana Bart’s, will be a boat dealership. Across the street on the north side of U.S. 98 at 613 Harbor Boulevard, next to Half Hitch Tackle, will be pre-owned luxury auto sales dealership.

Kevin Kaple, general manager for Gregg Orr Marine of Destin, said the boat dealership is a move to expand the company’s marine sales operations. Orr Marine also has locations in Texas and Arkansas.

“It’s going to be sort of a boutique marine dealer, selling center console fishing boats, bay boats, sport boats and pontoon boats, mostly quality lines,” Kaple said. “They will have a small sales office there and boats on display. The plan is to redevelop that lot.”

Gregg Orr Marine Auto Moto Dealership submitted a development project for review to city staff recently. The project calls for construction of a 3,289-square foot automotive dealer building and related site improvements on the 1.02-acre plot of land at 612 Harbor Boulevard.

The development of the lot at 613 Harbor Boulevard has no timeline at the moment and no renderings are available to show the design of the project. 

“I’m excited about it,” said Joe Damico with Berkshire Hathaway Home Services-Beach Properties of Florida, who helped broker the sale of the lot. “The two properties are going to have a nice synergy between the north and south side of the street, and it’s really going to dress up this part of Harbor Boulevard.”

Kaple said the plans for the dealerships are preliminary at the moment, but the company is excited to move forward with the project and hopes to have construction completed by the end of summer 2017.

“As for the marine dealership, we’ve opened up a couple in Texas and Arkansas and this is kind of a growth extension of that,” Kaple said. “As far as the car dealerships go, it was just a nice opportunity for us to expand the business. We’ve been doing the Main Street location for six years and the opportunity to have a dealership on Highway 98 came up, so we’re excited about that.” 


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2016 Hall of Fame: Best Practices

Boating Industry Top 100 Hall of Fame:

MarineMax – Clearwater, Fla.
Galati Yacht Sales – Anna Maria, Fla.
Prince William Marina – Woodbridge, Va.
Legendary Marine – Destin, Fla.
Gordy’s Lakefront Marine – Fontana, Wis.

The Boating Industry Top 100 Hall of Fame recognizes dealers who have won the coveted Dealer of the Year award twice. These companies support the Top 100 program through their continued excellence and growth. In this annual feature, we specifically highlight best practices from each of the Hall of Fame dealers.

Adding a new product line to your dealership can be a daunting task, especially if you historically carry one or two brands. The following are tips from Boating Industry Top 100 Hall of Fame dealers on how to seamlessly integrate a new product in your dealership.

Do your research

“When we’re evaluating a product line, we really want to know from the other dealerships that are carrying it, are the people within that business … keeping the consumer first in everything that they provide,” said Darren Plymale, vice president of Galati Yacht Sales.

“The consumers are going to pay close attention to who you choose to do business with, what products you choose,” added Tom Whowell, principal at Gordy’s Lakefront Marine.

Look at your existing brands

When Prince William added Bayliner in 2014, the dealership identified the brand as one that would attract the same kind of customers who were buying used Sea Rays that the dealership could convert into new boat buyers.

“A new Bayliner is priced similar to a used Sea Ray,” said Carlton Phillips, owner of Prince William Marina. “Almost all [Bayliner customers] say ‘One of these days, I’m going to buy a Sea Ray.’ [Bayliner] does the same thing used boats did for us: It gets the people involved with boating.”

See each new product as a relaunch

When launching a new product, dealers should treat it like they know nothing about the boat. Go back to the basics of the boat and learn everything about it – propulsion, hull construction, everything.

“We look at it in terms of launching a brand in a market just as a complete relaunch,” said Chuck Cashman, chief revenue officer of MarineMax. “We really look at it as if we were going to open a store with only that brand.”

Get on the water

“We would do different things behind the boat, understanding each product, what the nuances are,” said Katie Nutt, sales manager of Gordy’s Lakefront Marine, which added MasterCraft in 2014 and MarkerOne in 2015. “We … take a deeper dive into the new products and … that on-water training, getting the feel for each boat and each model, is really where it shines.”

Don’t lose your service

Whenever you’re integrating a new product, it is important to make sure your service quality doesn’t decline. At Gordy’s, the dealership looks at what the service department will need for infrastructure, tools, education and training needs, and meeting the customers’ needs.

“What do we need to make sure … we hit the ground running at the same level we’re doing with the brands that we’ve had for so many years,” said Rallee Chupich, director of service and restaurant operations at Gordy’s Lakefront Marine.

Promote the product

Legendary Marine hosted a massive launch party when it added Pursuit in 2015, called “The Pursuit Crown Jewels Event,” which was very successful with existing customers.

“That theme more or less told our customers that lineup was the crown jewel of Legendary Marine,” said Todd Royall, general sales manager of Legendary Marine.

Plymale said boat shows are still a great opportunity to put a dealership’s best foot forward when bringing a new line to market.

“If you do your job during the year, you’re going to attract those people to your display who are going to come see what you have to offer,” he said.

Whowell emphasized the importance of using digital marketing to help supplement the traditional forms.

“All these tools we have that are very cost effective to market to the public and to customers specifically, whether it’s broad-based or very narrow sniper shooting, it certainly helped us market all these new products,” he said.

Utilize 20 groups

20 groups are incredibly helpful for picking the brains of other dealers who have the same or similar lines.

“Other dealers in our Cobalt 20 group or dealer network had some ideas, suggestions, recommendations and were great to reach out to,” Chupich said. “That sharing of information in the industry in general has been huge and it’s so impactful to raise the level of the customer service that everyone’s able to give.”


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2016 Best in Class: Best Boat Show Strategy

Best Boat Show Strategy

Candlewood East Marina
Brookfield, Conn.

For Candlewood East Marina, preparing for a boat show is like executing any other marketing strategy: You need to know your audience and how to satisfy their needs.

The dealership exhibits in three boat shows, and for each show the staff identifies the demographic makeup of the attendees. This is determined based on past boat show experience, boat show attendance reports and manufacturer input.

booth_layout_2-jpgThe demographic identification helps Candlewood East Marina determine what boats to display based on what is most likely to sell. For instance, the Norwalk Boat Show brings in a more mature buyer who tends to prefer saltwater boats, so Candlewood focuses on its Cobalt product. But at the Hartford show, there are more families and price-conscious buyers looking for entry-level models and its Nautique boats.

“It definitely helps us target what boats we want to bring and display. When we’re looking at who we think is going to attend the show, it could be different than who we think may walk in our showroom on a given weekend,” says Mitch O’Hara, vice president of Candlewood East Marina. “That’s probably the biggest thing we do to help assist with the sales at the show.”

From there, the dealership identifies its “wow” factor for the boat show. What that factor is will vary from year to year, but Candlewood makes this distinction because the company wants to keep its name top of mind for customers.

promotional_poster“Essentially, we want to find a way to create a memorable experience with the customer that they will remember even after the show is over,” says Chris Perry, sales/marketing at Candlewood East Marina.

In 2015, Candlewood had one of its most successful boat show angles through promoting wakesurfing at the Hartford Boat Show. The dealership displayed a Nautique G23 boat with a custom 15’ long, 6’ high inflatable wave behind it and a Hyperlite wakesurfer inside the wave. In an effort to promote social sharing and give customers a lasting takeaway, Candlewood hired a photographer to photograph customers as they stood on the surfboard. Any customer who shared the photo on social media with the hashtag #WakeSurfToWin were entered for prize giveaways.

Candlewood supported this campaign with direct mail and email blasts prior to the show.

“It’s tough to demo any water product in a boat show that’s inside, so any time that you can do anything to kind of emulate a little bit, to at least be able to evoke a little emotion into the whole thing, helps,” says O’Hara.

“This event drew large crowds to our display, thousands of pictures distributed and set the stage for in-depth conversations about the Nautique Boat brand which helped drive lead acquisition and sales,” adds Perry. “When people are in that mindset of living the dream of wakesurfing being behind one of those boats, they’re going to enjoy it and they’re going to be that much more engaged to either make a move to buy a boat or maybe set up an actual test drive when the time is right.”

customer_photo-4Even with targeted booth displays and eye-catching demos, it is difficult to create a sense of urgency or “now” moment at the boat shows these days. So while Candlewood East Marina is certainly in the mindset to sell boats at the show, an equally important goal is getting customers to visit the dealership’s location.

The dealership sets an aggressive schedule of events, timing them so they occur after key boat shows. Events include a Bring Back Summer Open House, test drives, athlete meet and greets and more.

“I feel like if you press too hard at the shows to try to create this sense of urgency now, people today sometimes that can rub them the wrong way,” said O’Hara. “Our focus has shifted a little bit to making sure we’re making a connection and that we have someone in the pipeline, and that [the show] doesn’t become a big sales push – that we’re making a relationship and then getting them in the pipeline to come out to the dealership afterwards.”


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Miami Beach Penthouse With Four Pools Asks $40 Million

In Miami Beach, a penthouse that will boast four swimming pools and two outdoor kitchens is coming to market with a $40 million price tag, according to developer Lionheart Capital.

The eight-bedroom, roughly 12,300-square-foot spread will be on the eighth floor of the under-construction Ritz-Carlton Residences, Miami Beach. With views of the Miami skyline, Biscayne Bay and the ocean, the unit will also have a library and a wine tasting room. Outside there will be nearly 13,000 square feet of outdoor space, including two…


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