Archive for » September 3rd, 2016«

North Florida Yacht Sales earns Monterey Boats award – Florida Times

North Florida Yacht Sales on San Jose Boulevard at Goodbys Creek, was recently named one of the top 10 Monterey Customer Service Index dealers for 2016.

The dealers earned the highest marks from their returned customer service surveys for the 2016 model year. The surveys rate each dealer on the customers’ sales experience, as well as their service experience.

The awards were presented during Monterey Boats’ 32nd annual worldwide dealer conference held last month at the Boca Raton Resort Club.

“The responses that we have received from our customer service surveys demonstrate the commitment and loyalty that our dealer-partners show towards their customers,’’ said Monterey Boats Co-Chairman Charles Marshall. “We are fortunate to have such an outstanding dealer-partner network and consider it an honor to be able to present these awards to them. We applaud them for achieving excellence every day in their sales and service practices and are proud to have them represent our brand.”

North Florida Yacht Sales was established in 1994 with Monterey as its first boat line. Today, according to company president George Cassel, the dealership sells more Montereys per capita than any other dealer in the United States.
George’s son, Mike, is general manager at the dealership.

“We are very proud to have received this extremely hard-to-earn award,’’ said George Cassel, who’s been in the boat business since 1976. “Customer service is our top priority.’’

It was North Florida Yacht Sales’ first Monterey CSI award after coming close a few years.
The award-winning Monterey dealerships with the highest-ranking scores for Customer Satisfaction Index are:
n Don Hyde Marine, Hagersville, Ontario
n Bayview Yacht Harbour, Portland, Ontario
n Roger’s Performance Marine, Centerville and Hurricane, Utah
n Pier 53 Marine, Port Clinton, Ohio
n Gordon Bay Marine, MacTier, Ontario
n Frontenac Harbor, Union Springs, N.Y.
n Yankee Boating Center, Albany, N.Y.
n North Florida Yacht Sales, Jacksonville
n Anchor Marine, Grand Island, N.Y.
n Bassett Yacht Boat Sales, Springfield, Mass.
Monterey Boats, a leading independent boat manufacturer based in Williston, has a global presence with a reputation for luxury, style and sophistication.
More than 500 highly skilled dedicated team members hand craft unique models, ranging from 18 to 41 feet.

As for the conference, more than 400 dealers and partners from across the United States, Canada, and the company’s international network were able to explore Monterey Boats’ 2017 lineup.
Featuring the world premiere of the MX6 Surf Edition as well as 2017 model enhancements, Monterey’s dealers and partners were as excited and enthusiastic about the upcoming selling season.
For more information on Monterey Boats, visit and





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