Archive for » October 29th, 2014«

Campaign introduces more Canadians to boating

News


|

Discover Boating Canada has announced that its 2014 campaign increased the number of people who visited manufacturer websites to shop by 19%. This can be attributed to the campaign’s focus on increasing awareness of the boating lifestyle in order to introduce more Canadians to boating.

Discover Boating Canada built on the success of the 2013 campaign by increasing awareness of the boating lifestyle thereby increasing the number of people who visited DiscoverBoating.ca. As a result, Discover Boating Canada increased the number of people it sent to manufacturer websites to shop. Awareness of the fun and togetherness of being out on the water is essential to get people interested in buying boats. By targeting those who are most likely to be interested in boating, Discover Boating Canada increased brand awareness and achieved 117,491,482 impressions. As a result, the number of people who visited DiscoverBoating.ca increased in 2014 by 13% to 363,000 and the number of people Discover Boating Canada sent to manufacturer websites increased 19% to 118,600.

Generating potential boat sales utilizing the Beginner’s Guide to Boating, a popular printed guide to help educate would-be boaters, was also a focus this year. The Beginner’s Guide to Boating is available to consumers and offers step-by-step information on getting started in boating and a call-to-action to try the Boat Selector Tool on DiscoverBoating.ca. This year, the campaign focused on increasing sign-ups for the Beginner’s Guide resulting in 3,003 requests, 45% more than 2013.

The number of people Discover Boating sends to manufacturer websites, also known as referrals, has been an excellent metric of the campaign’s success. In fact, as more and more consumers adjust their privacy habits online they are becoming more averse to sharing personal information. This is happening across the internet and impacting all industries. As a result, while leads continue to be a focus, we’re seeing more people gravitate toward visiting manufacturer sites, which gives them the freedom to shop and explore on their own. This is in contrast to what we’re seeing with leads where they are less interested in providing personal information or being contacted directly. The results speak volumes in that more people choose to visit manufacturer sites than to be contacted by a dealer. We encourage you to check your own website analytics (you can use Google Analytics) to see how many people DiscoverBoating.ca is sending to your website.

The campaign also increased engagement and expanded its online community on Facebook and Twitter. On the public relations front, the campaign generated positive news stories across Canada in print, online and broadcast media outlets.

Source: Tracey Hart, Director of Discover Boating Canada, thart@nmma.org.

Tags: ,


About the Author


Related Posts







Similar news:

New technology to debut at boat show

The Fort Lauderdale International Boat Show is known as the ideal place to introduce new boats, marine products and technology, and this week’s 55th annual show is no exception.

Among the outboard motors at the show, which is Thursday through Monday, are the new Evinrude E-TEC G2 and Lehr Marine’s propane-powered models.

The G2 will be on an Action Craft flats boat at the AquaZone in front of the Greater Fort Lauderdale/Broward County Convention Center and at the BRP booth in the convention center.

Available in 200- to 300-horsepower models, the G2 is a two-stroke motor that is more fuel efficient and cleaner than four-stroke outboards, according to Roger Moore of Nautical Ventures Marine.

Added Moore: “Because it’s a two-stroke, it has more torque” than a four-stroke.

Lehr will have its new 20-horsepower outboard on an inflatable in the AquaZone. Bernardo Herzer, the company’s founder and chairman, said he’s brought a lot of propane products to market.

Having grown up in Miami Beach and become a boat captain, he said developing a propane outboard “has always been a passion of mine.”

Herzer, who has more than 50 patents, came up with motors that are competitively priced and good for the environment. There is no pollution with propane, no gumming of the engine’s carburetor and it can be stored indefinitely. Herzer said propane is also half the price of gas.

The new 340Z center console from SeaVee Boats takes twin or triple outboards. It is the latest in the company’s line of stepped hull models. The boat also has a new cored hull design that reduces weight while providing strength and durability. Designed for fishing and family activities, the 340Z has several seating options and features such as a large insulated fish box, a pneumatic console door, a freshwater shower and head.

The Albury Brothers 33, powered by twin 300-horsepower outboards, makes its debut at the convention center. It is the biggest model yet in the Bahamas-inspired line of center consoles.

Donzi Marine is celebrating its 50th anniversary with the new Donzi Classic series. The first hull in the retro special edition series that bears Donzi’s 50th anniversary logo is a “fly yellow” Donzi 22 Classic with a 430-horsepower MerCruiser sterndrive. It will be at the convention center.

Everglades Boats will unveil its new 435CC at the convention center. Four Winns has a new 44-foot open bow cruiser.

HydraSports Custom has two of its Extreme Edition center consoles at the convention center. The 4200 Siesta has a custom-painted silver hull accented with orange and black details and matching Trip Seven Marine 557 outboards, as well as a 7,500-watt Wet Sounds stereo system with 44 speakers.

The 23 Bay Bolt Extreme also is silver with orange and black details and powered by a custom painted Yamaha F300 outboard with a matching T-top.

Horizon Yachts will debut the Horizon PC52 power catamaran Pomboo and have several other motoryachts on display at the Bahia Mar Yachting Center. Pomboo has a 22-foot beam, three staterooms below deck, a galley with breakfast bar, salon and storage on the main deck and a helm and dinette on the open bridge.

Monte Carlo Yachts of Italy has the first MCY 86 to arrive in the United States at the show. The MCY 86 allows owners to customize the three-deck yacht with three, four or five cabins. Platforms that open to create private ocean terraces are available on both sides of the boat.

There is no shortage of brokerage boats at the show. Among the boats on display in the water by Bradford Marine Yacht Sales of Fort Lauderdale are 105-foot and 108-foot Westships, an 82 Horizon, an 80 Northern Marine, a 75 Riva and three 50-footers at the Hall of Fame and Las Olas marinas.

Burgess is displaying a 185-foot charter yacht built by Delta Marine that had an extensive rebuild that included a 25-foot stern extension. The ship also has a helipad, outdoor cinema, waterfall Jacuzzi, sauna and gym. For sale is a 151 Burger, a 139 McMullen Wing, a 134 Lurssen-Werft, plus yachts of 129 and 105 feet.

swaters@tribpub.com or Twitter @WatersOutdoors

Copyright © 2014, Sun Sentinel


Similar news:

Bavaria Yachts USA Opens New Motor Yacht Sales Office – Appoints National Sales Director

  • Email a friend

Bavaria Virtess 420Fly

Bavaria Virtess 420 Fly

All Bavaria Motor Yachts come standard with full 2-Year bow-to-stern warranty coverage.

Ft. Lauderdale, Florida (PRWEB) October 28, 2014

Following the highly successful introduction of its sailboat line 3 years ago, Bavaria Yachts USA has opened its first dedicated Motor Yacht Sales Office at Harbour Towne Marina in Dania Beach, Florida. This office will be staffed by full time sales and service personnel from the US, and the factory. Similar to the strategy with sailing yachts, Bavaria Motor Yachts USA is a factory direct model, selling and servicing boats directly to Bavaria owners. “This office will act as our headquarters for our Motor Yacht Division, and new locations in additional key markets are already in the planning stages”, said Kenny Feld, Managing Director of Bavaria Yachts USA. “Inventory models will always be on hand for potential clients and the press to sea trial at our Dania Beach facility”, stated Feld.

Bavaria Motor Yachts USA management has appointed industry veteran, Dirk Boehmer, as National Sales Director to lead its Motor Yacht expansion efforts through the US. Based in the Dania Beach office, Boehmer will manage sales efforts in Florida, as well as lead sales expansion efforts throughout the U.S. “I am extremely excited about this new opportunity. BAVARIA has shown the highest level of commitment in delivering motor yachts in a manner U.S. consumers demand. Additionally, the “Made in Germany” quality is something that US boaters have not yet experienced in yachts within this class”, stated Boehmer. Previously, Boehmer has held various U.S. and international sales leadership roles with Vicem, Cranchi, Bertram, and Sea Ray brands. “We are very pleased to have Dirk on board. His industry experience, both at the manufacturer and retail levels, along with his German language abilities, will ensure a differentiated Bavaria Motor Yachts customer experience in the US market”, said Feld.

Bavaria Motor Yachts USA will be featuring two new Motor Yachts at the Fort Lauderdale International Boat Show from October 30th to November 3rd. The Virtess 420 Flybridge and the Virtess 420 Coupe will be available for viewing and for sale on dock G at Bahia Mar venue. “This is an exciting time for our company. We are enjoying the rising success of the Bavaria brand in the U.S. sailboat market, which allows us to now invest in the motor yacht division to further increase our growing brand presence in the U.S. market”, stated Chris Meyer, Partner in Bavaria Yachts USA.        

———————————————————————————————————————–    

About Bavaria Yachts USA

BAVARIA has been one of Europe’s top-producing boat builders for 36 years. All BAVARIA boats are built in a single, state-of-the-art factory in Northern Bavaria, Germany. Widely regarded as the most advanced serial ship-building facility in the world, BAVARIA’s construction quality control and efficiency is unmatched in the industry. Bavaria Yachts offers two Sailing Yacht model ranges, the Vision Series (42 and 46), and the Cruiser Series (6 models ranging from 33′ – 56′), as well as two Motor Yacht series, the Virtess range (Flybridge and Coupe) and the Sport range (from 29’ to 45’). BAVARIA enlists the collaboration of the top design partners in the industry including Farr Yacht Design, Design Unlimited UK, and Italian designer Marco Casali. In the United States, all Bavaria Yachts are sold and supported through an innovative factory-direct model, which allows owners to purchase premium quality yachts at market-competitive prices, while enjoying direct service from Bavaria Yachts USA through a company-owned network of locations, as well as a wider network of service yards throughout the entire U.S.

Email a friend


PDF


Print


Similar news:

What it takes to stage the world’s largest boat show

Like building a small city for a week.

That’s how Dane Graziano explains the challenge of staging the world’s largest boat show, set to open Thursday in Fort Lauderdale.

The logistics for set-up are staggering: more than 6 miles of floating docks; six huge show tents, the largest almost the size of a Target supermarket; at least 10 trucks full of carpeting.

Just getting hundreds of boats into their designated docks at six marinas takes five days. And that’s using a tight schedule of planned entry times, so that all of the yachts fit in properly.

Building the pavilions and other facilities for 100,000-plus attendees takes nearly two weeks.

Show Management produces the annual extravaganza, now featuring 3 million square feet of exhibit space and $3 billion in boats and other gear on display. It works year-round to get it right.

“We have 20,000 exhibitors and crew credentialed and building in the days before the show.” said Graziano, chief operating officer of the Fort Lauderdale-based company. “That’s a small city.”

“And it’s all orchestrated,” he said.

Exhibitors marvel at how well the plans work, even as the event gets bigger and more complicated.

Superyacht advocate Kitty McGowan has been busy for weeks just to arrange the interior of her pavilion.

“I have so many moving parts,” said McGowan, executive director of the US Superyacht Association. “And we’re like a speck on a speck on a speck,” compared with the “massive beast they put together.”

Boat dealer Matt Semarini worries each year that he’ll forget something and miss the time scheduled for heavy equipment to install the boats in his exhibit.

SAILING: Bulldogs sail across Northeast

The Yale sailing team found varying degrees of success at four regattas throughout New England this weekend.

The women’s team, ranked second in the country, placed first out of 18 at the Stu Nelson Trophy at Connecticut College. The coed team, ranked first in the country, placed fifth at the Hoyt Trophy at Brown, ninth at the Central Series 6 at Boston College and 14th at the 76th Annual Oberg Trophy, held at Northeastern. The races were 18-boat fleet races.

At Connecticut College, skipper Morgan Kiss ’15 and crew Natalya Doris ’17 sailed the A Division boat to four individual first-place finishes in the nine-race regatta. In the B Division, skipper Casey Klingler ’18 and crew Katherine Gaumond ’15 placed third overall.

The Bulldogs dominated on a river known for its difficult conditions.

“It’s a really tricky place to sail because the conditions there are really shifty,” Doris said. “We were pretty conservative, especially on the starting line. The current was a big factor. To compensate, we always made sure we were looking at big areas of strong wind. We were communicating a lot.”

After their first-place finishes — an improvement on their second-place finish at the Yale Women’s Intersectional Regatta last week — Kiss and Doris plan to sail together again next week at the Victorian Coffee Urn regatta at Dartmouth College.

The Yale sailors who headed north did not find quite as much success as those who remained in-state.

As the 2013 winners of the Hoyt Trophy, the Bulldogs sailed into Providence intending to defend their title. However, a strong performance by eventual champion Fordham and strong Sunday winds foiled the Elis’ chances at a repeat.

Skipper Ian Barrows ’17 and crew Meredith Megarry ’17 and Charlotte Belling ’16 placed third in the A division. In the B Division, skipper Joseph Kiss ’17 and crew Clara Robertson ’17, Belling and Emily Johnson ’16 placed 10th. The two boats combined for 165 points, placing Yale and Bowdoin in a tie for fifth, but the Bulldogs won the tiebreaker thanks to their two first-place finishes compared to Bowdoin’s one.

In Boston, Yale competed in B and C-tier regattas — less competitive races that, according to Claire Huebner ’18, have no bearing on qualifications to the Match Racing, Women’s Atlantic Coast and Coed Atlantic Coast Championships. All three regattas, the biggest of the fall season, are the weekend of Nov. 15.

“The lower-tiered regattas are good practice for younger sailors or less experienced sailors,” Huebner said. “You can build depth on your team.”

Huebner was the skipper on the B Division boat in the Central Series 6 race. She and crew Amelia Dobronyi ’17 placed seventh in the division. That, combined with skipper Eric Anderson ’16 and crew Chandler Gregoire’s ’17 eighth-place finish in the A division, was enough to land the Bulldogs in ninth place overall.

After six races on Saturday, Huebner and Dobronyi sat in fourth place.

“It was a really nice breeze strength for our weight and we were just doing a good job playing the shifts that came down the course,” Huebner said. “I hadn’t really sailed with Amelia before. I think we had pretty compatible boat handling, which was nice. We had some pretty good starts on Saturday.”

In the same city, the Bulldogs fielded three boats in pursuit of the 76th Annual Oberg Trophy. The boats combined for 579 points, leaving them in 14th place.

In the A Division, skipper Malcolm Lamphere ’18 and crew Sarah Smith ’15 placed 10th overall. Skipper Christopher Champa ’18 and crew Caroline Colwell ’18 came in 14th in the B Division. Meanwhile, C Division skipper Katharina Knapp ’18 and crew Isabelle Rossi De Leon ’17 placed 13th.

Again, the Bulldogs took advantage of favorable conditions on Saturday, but according to Champa, were impeded by the weather on Sunday. Champa said that the wind was volatile, both in direction and velocity, making the race difficult for the team.

“We sent a pretty young team to this regatta — all freshman skippers,” Champa said. “We didn’t do quite as well as we had hoped, but it was a good learning experience. We haven’t had as much experience sailing on the Charles, which is notorious for being a tricky venue. We took a lot away from it. Hopefully it will make us better.”

Next weekend, the women’s team heads up to Dartmouth College to race for the Victorian Coffee Urn, and the coed team will compete for the 74th Erwin Schell Trophy at the University of Vermont, the Dave Perry Trophy at Yale and the Nickerson Trophy at the New England Freshman Championship at Tufts University.

All races begin at 9:30 a.m.


Similar news: