Archive for » August 12th, 2014«

Triton Boats Names Wishbone Marketing Northeastern Region Sales …

ASHLAND CITY, TN – Triton Boats, a leading manufacturer of premium fiberglass and aluminum fishing boats, has appointed a leading marine industry sales and marketing firm Wishbone Marketing as sales representatives for the Northeastern United States. Effective immediately, Wishbone will represent the Triton brand to marine dealers in Pennsylvania, New York, New Jersey, Delaware, Maryland, New Hampshire, Vermont, Connecticut, Maine, Massachusetts, and Rhode Island.

“We’re proud to be working with Wishbone Marketing in our efforts to spread the word about Triton’s freshwater and saltwater fishing boats to marine dealers throughout the Northeast,” said Triton Boats founder Earl Bentz. “Wishbone’s partners, Michael and Craig Gaunya, have a stellar track record in marine industry sales and marketing, and we’re confident they’ll expand Triton’s market share in this key market region.”

“It’s a rare and exciting opportunity to represent a marine manufacturing company as legendary as Triton Boats,” Wishbone’s Michael Gaunya said. “Their fiberglass and aluminum fresh- and saltwater fishing boats are the first choice of leading professional anglers, including 2014 Bassmaster Classic champion Randy Howell. Triton has the uncanny ability to anticipate exactly what anglers are looking for in a fishing boat, and they consistently deliver the most innovative, cutting-edge products on the water. We look forward to serving existing Triton dealers throughout the Northeast, and to introducing potential dealers in our home territory to these awesome boats.”

Wishbone Marketing can be contacted at (401) 639-4015 or wishbone@fishingholdings.com. Triton Boats, headquartered in Ashland City, Tennessee, is part of Fishing Holdings LLC. For more information on Triton Boats, log onto the company’s Website, www.tritonboats.com, or call 1-888-8TRITON.


Similar news:

USA. Sell more boats to women


Bestselling author and marketing expert Kelly McDonald will share secrets for how to close more deals with women and their families at the 2014 MDCE.

For years, there have been studies that show women typically hold the purse strings in their families. But while almost everyone in the retail marine industry is aware of it, little has been done within the sales department to improve success among this group.

At the 2014 Marine Dealer Conference Expo, taking place Nov. 16-19 in Orlando, Fla., marketing and consumer trends expert Kelly McDonald will outline strategies dealers can employ to sell more boats to women and their families. The author of two bestselling books, “How to Market to People Not Like You” and “Crafting the Customer Experience for People Not Like You,” McDonald is a first-time presenter at MDCE and brings to the conference a wealth of knowledge about marketing to women and minorities through her work with companies like Toyota, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

In her MDCE session, “Sell More Boats to Women,” McDonald will help dealers understand what influences women and motivates them to buy, and how retailers can best relate to women in the areas that are of greatest concern to them. Attendees will walk away from McDonald’s session with new insight into how women think, communicate, decide, shop, and buy, which dealers can use to increase closing ratios. The session takes place Tuesday, Nov. 18 from 3:45 to 5:30 p.m. ET as part of MDCE’s Sales Track.

“Families are a core market for most dealers,” says Liz Walz, director of education for the Marine Retailers Association of the Americas, which produces the annual event in partnership with Boating Industry, “and by better understanding how to sell the boating lifestyle to women, dealers can improve their closing ratios not only with families, but also couples and single women.”

Each of the 2014 MDCE educational tracks — Sales, Marketing, Leadership and Service Plus — features five sessions. The Sales Track includes sessions covering everything from McDonald’s advice on strategies to reach women in the boat-buying process, to maximizing profitability on trade-ins, new insight into customers’ buying decisions, techniques for turning FI objections into opportunities, and ways of appealing to Millennial and Gen X buyers, among others.

“Because women are often the major household decision-makers, it’s critical that dealers understand how to appeal to women with their boat sales and marketing efforts — if they wish to thrive in today’s market,” says Boating Industry editor-in-chief Jonathan Sweet. “Kelly is an expert when it comes to reaching women buyers, and we are fortunate to have her sales and marketing expertise on tap for this year’s MDCE.”

The 2014 MDCE will offer 30 educational sessions in all, the most the event has ever offered, including seven Pre-Conference Workshops. The conference has traditionally included three educational tracks, but in 2014, it has expanded to four tracks: Leadership, Sales, Marketing and Service Plus. A Closing Keynote address also has been added this year.

The MDCE is scheduled for Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. It has attracted an increasing number of dealers every year since 2007. In 2013, MDCE featured double-digit growth in dealer attendance, for a total of 615 marine retail professionals. MRAA’s goal is to grow the event to more than 1,000 dealer attendees.

About the Marine Dealer Conference Expo
The Marine Dealer Conference Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. As the marine industry’s only dealer-specific educational conference, the MDCE offers an in-depth lineup of educational topics, a full-featured expo hall and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. The MDCE is co-produced by MRAA and Boating Industry, and it features Pre-Conference Workshops, Opening and Closing keynote presentations, four tracks of educational content and 30 sessions in all. It will be held Nov. 16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando, Fla. 

Last Updated ( Tuesday, 12 August 2014 )


Similar news:

Huge wave capsizes 80 dinghies at Strangford Lough sailing event

  • It is believed as many as 97 people are being rescued from the waters
  • Sailing vessels were hit by a wave in Strangford Lough, County Down
  • Some of boats capsized while others struggled to cope in strong winds

By
Amanda Williams

41

View
comments

Ten people have been injured after 80 sailing dinghies were hit by stormy weather in Northern Ireland.

The sailing vessels – which were at a dinghy regatta – were hit by a huge wave in Strangford Lough, County Down, sparking a major rescue operation, the Maritime and Coastguard agency said,

It is believed as many as 97 people were rescued from the waters. All have now been accounted for.

Ten sailors were injured with most of the casualties suffering from the effects of hypothermia.

Scroll down for video

Ten people have been injured during an international boating event on Strangford Lough in County Down

A major rescue effort got under way after 87 sailing dinghies were hit by a sudden squall

Video courtesy of Belfast Telegraph

Some of the boats had capsized while others were struggling to cope in the strong winds and squally showers, Belfast Coastguard said.

One sailor was treated for head injuries, the spokeswoman for the trust said.

A total of six people were being transferred to the Ulster Hospital after the Northern Ireland Ambulance Service set up tents on the scene to assess those who ended up in the water.

Thirteen boats and two helicopters were dispatched to help the rescue effort.

The Bangor and Portaferry Coastguard Rescue Teams, the Portaferry and Newcastle RNLI lifeboats, the Irish Coast Guard helicopter, with the helicopter from RAF Valley, were sent to the scene.

The sailing vessels – which were at a dinghy regatta – were hit by a huge wave in Strangford Lough, County Down

The sailing vessels – which were at a dinghy event – were hit by a wave in Strangford Lough, County Down, the Maritime and Coastguard agency said (stock picture)

A rescue operation is now under way after approximately 80 sailing dinghies were hit by stormy weather at Strangford Lough, in County Down, Northern Ireland

The GP14 world championships were being hosted by the East Down Yacht Club on Strangford.

Some racing was cancelled yesterday after strong winds hit the lough, notorious for its strong tidal range and currents.

Competitions were due to run until Friday.

The Irish Coast Guard helicopter, with the helicopter from RAF Valley, were sent to the scene

A Coastguard spokesman said: ‘It is not clear at this time how many people are involved and if there are any injuries. A search and rescue operation is ongoing.’

Some 97 sailors were thrown from boats into the lough as they took part in the regatta, the Boating World Championships GP 14 event, off Killyleagh.

The South Eastern Health and Social Care Trust in Northern Ireland said ambulance crews were treating as many people as possible at the scene and a major incident response plan has been launched.

‘There were 97 people in the water,’ the spokeswoman said.

‘Casualties will be being brought to the Ulster Hospital (Dundonald). A major incident and emergency response plan is in operation.’

Strangford Lough is an area affected by powerful tides from the sea. It is a short distance south west of Belfast in Co Down.

It is popular with all sorts of watersports enthusiasts and a dedicated canoe trail has been laid out along its waters.

 


Comments (41)

Share what you think

The comments below have not been moderated.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

Who is this week’s top commenter?
Find out now


Similar news:

Analyst sees new sales growth in July

Posted on August 11th, 2014
Written by Reagan Haynes


A marine industry analyst for Wells Fargo disagrees with growing concerns that U.S. retail boat sales are sluggish.

Senior analyst Timothy Conder says that based on conversations with marine lenders, Wells Fargo is estimating that July sales are up between 7 and 9 percent.

“The 19- to 30-foot portion of the sterndrive segment remains the most challenged part of the market, while the remainder of the industry has continued its seasonal upturn begun in June,”Conder wrote in a recent report. “Of particular note is an ongoing improvement in 31- to 40-foot sterndrive …and 40-foot-plus inboard products.”

Aged inventory seems to be tracking sequentially toward a new annual historic low, Conder wrote.At the same time, dealer inventory turns are around two times and dealer financial health is at record highs.

“We believe the 2014 retail season will be concentrated in June to September, similar to the late-season trend seen in July to October of 2013,”Conder said. “For July-October, we expect solid mid- to upper-single-digit year-over-year growth rates,”given comparisons that were up 12 to 18 percent.

Conder said “flash”data provided by Statistical Surveys that focuses on 25 to 30 early reporting states should be considered secondarily to broader trends occurring in the marketplace. The Statistical Surveys data are later updated with reporting from all states.

Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!

Click here to Register … it’s free!

Basic subscription: Registered members get free access to 10 premium content stories each month!

Click here to Register!

Subscribe … for unlimited access!

Individual subscription: $29 for unlimited site access for one year.

Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.

Corporate subscription: $300 for unlimited site access for all members of a company for one year.

You may close this dialog after seconds.


Similar news:

200 people back on land after sailing dinghies rescue

200 people back on land after sailing dinghies rescue

More than 200 people have been returned to shore after 87 sailing dinghies were hit by stormy weather in Strangford Lough, Northern Ireland.

The Bangor and Portaferry Coastguard Rescue Teams, the Portaferry and Newcastle RNLI lifeboats, the Irish Coast Guard helicopter along with the helicopter from RAF Valley were sent to the scene, along with PSNI and ambulance crews.

We have now been told by our rescue units on scene that everyone has safely returned to shore and that no one is missing.
We believe 20 people ended up in the water after their boats capsized this afternoon, 10 of them requiring medical attention.
The weather conditions on scene have been pretty treacherous, with winds gusting up to 60mph.

– Liam Colquhoun, Watch Manager at Belfast Coastguard.

Some 10 people were injured, with some of them showing signs of hypothermia.

Belfast Coastguard was contacted just before 2pm reporting that some of the boats had capsized, while others were struggling to cope in the strong winds and squally showers.

  • Coastguard
  • Northern Ireland

Similar news:

Sell more boats to women

MINNEAPOLIS – For years, there have been studies that show women typically hold the purse strings in their families. But while almost everyone in the retail marine industry is aware of it, little has been done within the sales department to improve success among this group.

At the 2014 Marine Dealer Conference Expo, taking place Nov. 16-19 in Orlando, Fla., marketing and consumer trends expert Kelly McDonald will outline strategies dealers can employ to sell more boats to women and their families. The author of two bestselling books, “How to Market to People Not Like You” and “Crafting the Customer Experience for People Not Like You,” McDonald is a first-time presenter at MDCE and brings to the conference a wealth of knowledge about marketing to women and minorities through her work with companies like Toyota, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

In her MDCE session, “Sell More Boats to Women,” McDonald will help dealers understand what influences women and motivates them to buy, and how retailers can best relate to women in the areas that are of greatest concern to them. Attendees will walk away from McDonald’s session with new insight into how women think, communicate, decide, shop, and buy, which dealers can use to increase closing ratios. The session takes place Tuesday, Nov. 18 from 3:45 to 5:30 p.m. ET as part of MDCE’s Sales Track.

“Families are a core market for most dealers,” says Liz Walz, director of education for the Marine Retailers Association of the Americas, which produces the annual event in partnership with Boating Industry, “and by better understanding how to sell the boating lifestyle to women, dealers can improve their closing ratios not only with families, but also couples and single women.”

Each of the 2014 MDCE educational tracks — Sales, Marketing, Leadership and Service Plus — features five sessions. The Sales Track includes sessions covering everything from McDonald’s advice on strategies to reach women in the boat-buying process, to maximizing profitability on trade-ins, new insight into customers’ buying decisions, techniques for turning FI objections into opportunities, and ways of appealing to Millennial and Gen X buyers, among others.

“Because women are often the major household decision-makers, it’s critical that dealers understand how to appeal to women with their boat sales and marketing efforts — if they wish to thrive in today’s market,” says Boating Industry editor-in-chief Jonathan Sweet. “Kelly is an expert when it comes to reaching women buyers, and we are fortunate to have her sales and marketing expertise on tap for this year’s MDCE.”

The 2014 MDCE will offer 30 educational sessions in all, the most the event has ever offered, including seven Pre-Conference Workshops. The conference has traditionally included three educational tracks, but in 2014, it has expanded to four tracks: Leadership, Sales, Marketing and Service Plus. A Closing Keynote address also has been added this year.

The MDCE is scheduled for Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. It has attracted an increasing number of dealers every year since 2007. In 2013, MDCE featured double-digit growth in dealer attendance, for a total of 615 marine retail professionals. MRAA’s goal is to grow the event to more than 1,000 dealer attendees. To learn more, visit MRAA.com/MDCE.


Similar news:

Northern Ireland coastguard launches rescue after 80 boats capsize

DUBLIN, Aug 11 (Reuters) – Northern Ireland’s coastguard launched a rescue operation on Monday after around 80 small sailing boats capsized during a storm.

A spokeswoman for the coastguard said 97 people ended up in Strangford Lough in strong winds during a world championship race for GP14 class dinghies and 67 had been rescued. At least 10 people were injured, she said.

The Ulster Hospital said it had declared a major incident. (Reporting by Jack Stubbs; Writing by Conor Humphries; Editing by Alison Williams)


Similar news: