Archive for » May 7th, 2014«

Larson Boat Group, Marquis Yachts look to Latin America for growth

Marquis Larson Group
May 7, 2014
Filed under News

LITTLE FALLS, Minn. – Marquis Larson Group has entered into a sales representative relationship with Roberto Cox, to support the sales of Larson, Larson FX, Larson Escape, Striper fishing boats, Triumph, Marquis and Carver Yachts in Latin America and Caribbean.

“Roberto and I have worked together for many years at Sea Ray where we grew market share and introduced many people to the joys of boating,” said Rob Parmentier, Marquis Larson Group President CEO. “Roberto’s knowledge of the market will quickly advance our strategy to expand our dealer network and grow internationally,” added Parmentier.

Roberto has spent 20–years in the marine business. For the last 18–years, Cox has been fostering relationships and growing the sales for Brunswick’s Mercury Marine and Brunswick Boat Group subsidiaries focused on the Latin American and Caribbean market. “The Larson Boat Group and Marquis Yachts brands are well positioned to provide Roberto with the products to succeed in growing our Latin American and Caribbean dealer network and retail sales,” stated Parmentier. “I am excited to be part of the resurgence of a storied company and brands with all of the potential to become a global player, especially in Latin America and the Caribbean,” said Cox.

To support Roberto and the current Larson Boat Group and Marquis Yachts sales force as well as the global network of dealer partners, Matthew Vetzner has been promoted to Director of Marketing for the combined group. “Matthew has proven himself to quickly entrench himself into the marketing programs of both companies supporting our strategy to grow sales through customer interactions – both dealer and boat buyers,” offered Parmentier.

Additionally, current Larson Boat Group Vice President of Sales Patrick Blake, will take over the responsibilities of managing the Marquis Carver sales group transforming the sales operations at Marquis Yachts.

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Galati joins The Boat Village’s SE Florida regional collaborative

HOBE SOUND, Fla. –  Galati Yacht Sales, a major yacht brokerage, dealership and marine services organization operating in nine locations worldwide, has joined The Boat Village’s regional collaborative in southeast Florida, uniting with other top marine businesses in the region to promote online service coordination and boat management.

Galati Yacht Sales, which has more than 450 boats in brokerage and specializes in Viking, Princess, Tiara, Cruisers, Grand Banks, Maritimo, Rampage and Prestige brands, will use The Boat Village Premium Service, a consumer platform that simplifies communication and collaboration, to make it easier for owners to coordinate service and maintain their vessels. Galati Yacht Sales will provide their customers with a digital profile of their vessel and all of its relevant information, including digitized operating manuals and a custom maintenance plan based on manufacturer recommendations for the equipment onboard.

Galati Yacht Sales, a member of the Boating Industry Top 100 Dealer Hall of Fame, is already using the My-Villages DockMaster suite of marine software, and will install The Boat Village on a new Tiara 5800 Sovran, Team Galati Viking 82 Convertible and a pre-owned Viking 66 Convertible. Galati Yacht Sales is also working with My-Villages to designate a boat, loaded with The Boat Village, to participate in the Gulf Coast regional fishing tournament circuit this summer.

“Galati Yacht Sales is one of the great names in boating and we are thrilled to have them onboard,” said Kevin Hutchinson, founder and CEO of My-Villages, which created The Boat Village. “Having Galati Yacht Sales join the other great names in the marine industry who are already part of The Boat Village is further validation of the need for better boat management tools and online service coordination.”

“Putting the customer first goes beyond just sales—it has to extend to service,” said Darren Plymale, vice president of Galati Yacht Sales. “The Boat Village allows us to use technology to make that process easier for owners, and that’s always our goal.”

The Boat Village Premium Service, an application that works on any smartphone, tablet or computer, keeps an inventory of all onboard equipment, which is personalized with digital manuals and automated maintenance reminders. Owners can send electronic service requests, communicate with service professionals (including the use of photos and videos), get updates on work in process, access service records, follow their favorite experts and even chat with other boaters—all within the application. The result is instant access to information and stronger two-way communication between owners and the village people who help them

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