Archive for » October 9th, 2012«

Brunswick Corporation : Brunswick and Engaged! Launch Exclusive Social …

LAKE FOREST, Ill., Oct. 9, 2012 – Brunswick Corporation’s (NYSE: BC) dealer services team is now offering social media management services with exclusive pricing advantages, through Brunswick Dealer Advantage and together with Engaged!, for the entire Brunswick marine dealer network.  Specializing in the marine industry, Engaged! offers multiple levels of social media management tools and services to build stronger customer relationships, leads and sales for dealerships of all sizes and all levels of expertise.

For dealers comfortable handling their own social media, Engaged! offers a powerful, proprietary, all-in-one Social Media Marketing Dashboard.  It is a unique tool that allows dealers to manage, create, and monitor messaging across all of their social media services from one easy to use online dashboard.

For dealers who are new to social media or for those who lack the time to manage it, Engaged! offers complete Social Media Management services for all social media channels. Engaged! creates and posts relevant, personalized content tailored to each dealer’s business.  The dealer reviews and offers any input before it is posted, plus receives extensive reporting and analytics to prove their return on investment.  

“Brunswick Dealer Advantage is all about helping our dealers succeed,” said Dustan E. McCoy, Brunswick chairman and chief executive officer. “We are pleased to be able to offer exclusive pricing advantages on the latest social media services that let our marine dealers connect with more customers in new ways. Innovative solutions like Engaged! provide our dealers with powerful tools that make it easier to use social media to develop and manage leads and grow sales.”

Brunswick Dealer Advantage offers a broad and growing menu of leading dealer services to its U.S. marine dealership community, all designed to help dealers attract more customers, retain employees, improve operations and lower costs. Brunswick uses its negotiating strength to offer exclusive discounts on many of these services for its dealers.

“We are always looking for solutions that will help drive dealer growth and improve the customer experience,” said Brunswick Boat Group President Andy Graves. “Engaged! lets dealers reach more customers on a new and more personal level, using the latest social media channels to grow and strengthen customer relationships. Engaged! makes it easy for our dealers to take full advantage of this powerful and evolving communication platform.”

Engaged! is the latest addition to a list of what is now 32 Brunswick Dealer Advantage Official Providers for Brunswick marine dealers. This includes providers like Blue Water Finance, Brunswick Product Protection Corporation, Brunswick Dealer Certification, BoatTrader.com and iBoats.com advertising services, ARI (formerly Channel Blade) website services, ATT and Sprint cellular, Ford and GM vehicles, ADP Lightspeed and Constellation Dealership Software, Aramark uniforms, UPS, Staples and much more.

“We are very pleased to be able to provide our social media management services to Brunswick’s leading marine dealer network through Brunswick Dealer Advantage,” said Engaged! Founder and CEO, Josh Chiles. “We see the power of social media in driving new leads and customer interest for the marine dealers we serve every day. We look forward to helping Brunswick dealers use the power of social media to strengthen their online presence and connect with new and existing boating enthusiasts in their community for increased sales.”

There is no cost to the dealer to participate in Brunswick Dealer Advantage, and dealers can choose the number of programs that fits their unique business needs. Dealers can contact Engaged! directly for more information about their services and pricing by calling 1-888-845-8608 or visiting www.startengaging.com.  Dealers can learn more about all the marine dealer services offered through Brunswick Dealer Advantage by calling 1-877-462-3884 or by visiting www.brunswickdealeradvantage.com.

About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables.  For more information, visit http://www.brunswick.com.

About Brunswick Dealer Advantage
Brunswick Dealer Advantage offers a broad range of dealer services designed to enhance the long-term profitability of Brunswick’s dealer partners. Business services focus on four areas: attracting more retail customers, rewarding employees, enhancing operations and profitability. In the Unites States, retail marketing services include Blue Water Finance, Boater’s Choice insurance, Brunswick Product Protection and Mercury Product Protection extended service contracts, Boats.com, BoatTrader.com, iboats.com, and ARI (formerly Channel Blade) internet marketing. Employee rewards include discounts on ATT and Sprint wireless, CDW technology products and office supplies from Staples. Operational and profitability enhancing services include the Brunswick Dealer Certification program, ADP Lightspeed and Constellation Dealership Software, inventory financing through Brunswick Acceptance Corporation, savings on UPS, Elavon credit card processing and more. For information on all Brunswick Dealer Advantage programs, visit http://www.brunswickdealeradvantage.com or call 877-462-3884.

About Engaged!
Engaged! is a social media management firm focused on the marine industry. Engaged!’s mission is to help companies within the marine industry successfully use social media and digital technologies to grow and strengthen their online communities. Businesses can use Engaged!  to unify social strategies across paid, owned and earned media with Social Marketing Suite of products and services. Engaged! offerings include full social media management for dealers of all sizes and communication needs, a proprietary all-in-one social media marketing dashboard for the sophisticated user, Facebook apps and ads, mobile apps and much more.

Media contact:
Josh Chiles
Founder and CEO
703.862.3936
josh@startengaging.com

###


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(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.

Source: Brunswick Corporation via Thomson Reuters ONE


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New book is a common sense guide to boat buying

The lure of boating in its myriad forms has touched most Australians at one time or another. Many succumb; in fact, there are currently about 800,000 registered recreational boat owners in Australia. Some resist. Many wish they could take the plunge but are wary of the challenges of buying and operating their own boat.

We have all seen the terror on the faces of people trying to climb into an unstable small boat or watched at a marina as an unfortunate skipper caught by wind or tide struggles to park his sleek new million-dollar toy.

Boat ownership and handling appears so difficult and boating terminology seems both archaic and bewildering. There is port and starboard instead of a simple left and right. Cleats and lines and galleys and heads, cockpits and bilges; it is an occupation seemingly designed to intimidate.

Darren Finkelstein has been messing about in boats for most of his life. For the past 10 years he has earned his living in the industry as Dealer Principal of St Kilda Boat Sales in Melbourne.

Recently he took to a computer keyboard with the single and simple aim of demystifying a process that is his passion.

 “I wanted to let everyone know that buying and owning a boat is not a massive hurdle,” says Darren. “If you apply some common sense and seek good advice, you and your family can be out on the water enjoying the boating lifestyle.”

The result is “Honey, let’s buy a BOAT!”, a straightforward guide through the seeming maze of power boat purchasing.

Typically, Darren began by attending a writers’ workshop with best-selling business author Andrew Griffiths.

According to Griffiths, “Darren’s mission is to help people find that zest for life, to get families spending time outdoors, to be more active, healthy, laughing out loud and having a blast.”

“Honey, let’s buy a BOAT!” is a 360-page book packed with information both general and comprehensive.

It includes a detailed description of 20 different kinds of power boats, from the simple tinnie and the personal water craft – motorbikes on water – to massive flybridge cruisers. Each includes a pricing guide as well as engine and accommodation options.

Darren has devoted six pages to what, for him, are the “coolest” boats in the world; the oddly named Wally brand.

There is a section on hull construction types – aluminium or fibreglass – along with the positive and negative points of each, a guide to the plethora of engine options and a straightforward explanation of berthing options. Do you store it in your shed or your yard, rent a garage or rent a berth at a marina? What is a dry-stack or a hard stand?

Each chapter is illustrated with photographs and Darren has added useful tips throughout the narrative, from a warning about trailer brakes to a tip on flushing an outboard engine.

He has provided tables for working out the full cost of boat ownership and an entire chapter each on the process for buying a boat at the best price and value (they are not necessarily the same) and selling your boat for the best price.

Inevitably, Darren includes a list of his Top 10 reasons for owning a boat: quality of life, affordable recreation, water access is close, bonding with family and friends, stress reduction, convenience, reward, exercise, ease and FUN.

The book is completed with lists of boating authorities around Australia, a dictionary of boating terminology and even a suite of sample forms used in buying or selling a boat.

Andrew Griffiths concludes: “The fact that after you read this book you will want to buy a boat, and you will be much better equipped to do so, goes without saying.”

“Honey, let’s buy a BOAT!” is available online at www.letsbuyaboat.com.au for $29.95 plus postage and handling or direct from St Kilda Boat Sales in Melbourne.

It will also be available toward the end of October both as an eBook and by print-on-demand.

The eBook will be available from Amazon for Kindle and from iTunes for the iPad, iPhone and for Android devices.

The print-on-demand book will be available through a range of international distributors including Amazon, Barnes Noble, Ingram Book Co, Baker Taylor, The Book Depository and Blackwell. For more details about print-on-demand availability, go to the web site www.letsbuyaboat.com.au


Similar news:

New book is a common sense guide to boat buying

The lure of boating in its myriad forms has touched most Australians at one time or another. Many succumb; in fact, there are currently about 800,000 registered recreational boat owners in Australia. Some resist. Many wish they could take the plunge but are wary of the challenges of buying and operating their own boat.

We have all seen the terror on the faces of people trying to climb into an unstable small boat or watched at a marina as an unfortunate skipper caught by wind or tide struggles to park his sleek new million-dollar toy.

Boat ownership and handling appears so difficult and boating terminology seems both archaic and bewildering. There is port and starboard instead of a simple left and right. Cleats and lines and galleys and heads, cockpits and bilges; it is an occupation seemingly designed to intimidate.

Darren Finkelstein has been messing about in boats for most of his life. For the past 10 years he has earned his living in the industry as Dealer Principal of St Kilda Boat Sales in Melbourne.

Recently he took to a computer keyboard with the single and simple aim of demystifying a process that is his passion.

 “I wanted to let everyone know that buying and owning a boat is not a massive hurdle,” says Darren. “If you apply some common sense and seek good advice, you and your family can be out on the water enjoying the boating lifestyle.”

The result is “Honey, let’s buy a BOAT!”, a straightforward guide through the seeming maze of power boat purchasing.

Typically, Darren began by attending a writers’ workshop with best-selling business author Andrew Griffiths.

According to Griffiths, “Darren’s mission is to help people find that zest for life, to get families spending time outdoors, to be more active, healthy, laughing out loud and having a blast.”

“Honey, let’s buy a BOAT!” is a 360-page book packed with information both general and comprehensive.

It includes a detailed description of 20 different kinds of power boats, from the simple tinnie and the personal water craft – motorbikes on water – to massive flybridge cruisers. Each includes a pricing guide as well as engine and accommodation options.

Darren has devoted six pages to what, for him, are the “coolest” boats in the world; the oddly named Wally brand.

There is a section on hull construction types – aluminium or fibreglass – along with the positive and negative points of each, a guide to the plethora of engine options and a straightforward explanation of berthing options. Do you store it in your shed or your yard, rent a garage or rent a berth at a marina? What is a dry-stack or a hard stand?

Each chapter is illustrated with photographs and Darren has added useful tips throughout the narrative, from a warning about trailer brakes to a tip on flushing an outboard engine.

He has provided tables for working out the full cost of boat ownership and an entire chapter each on the process for buying a boat at the best price and value (they are not necessarily the same) and selling your boat for the best price.

Inevitably, Darren includes a list of his Top 10 reasons for owning a boat: quality of life, affordable recreation, water access is close, bonding with family and friends, stress reduction, convenience, reward, exercise, ease and FUN.

The book is completed with lists of boating authorities around Australia, a dictionary of boating terminology and even a suite of sample forms used in buying or selling a boat.

Andrew Griffiths concludes: “The fact that after you read this book you will want to buy a boat, and you will be much better equipped to do so, goes without saying.”

“Honey, let’s buy a BOAT!” is available online at www.letsbuyaboat.com.au for $29.95 plus postage and handling or direct from St Kilda Boat Sales in Melbourne.

It will also be available toward the end of October both as an eBook and by print-on-demand.

The eBook will be available from Amazon for Kindle and from iTunes for the iPad, iPhone and for Android devices.

The print-on-demand book will be available through a range of international distributors including Amazon, Barnes Noble, Ingram Book Co, Baker Taylor, The Book Depository and Blackwell. For more details about print-on-demand availability, go to the web site www.letsbuyaboat.com.au


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Sailing Struggles at Connecticut Regattas

After graduating a talented class of seniors last year, the Harvard sailing team is finding it difficult to find its footing early on in the season.

The co-ed teams traveled to the Coast Guard Academy in New London, Conn., placing 14th at the Danmark Trophy Regatta. Meanwhile, junior Morgan Russom from the woman’s team headed south to Connecticut College to take 9th place at the NEISA Women’s Singlehanded Championship.

“[Losing the seniors has] changed our ability to compete at the top level,” Crimson coach Mike O’Connor said. “Right now we’re working on our game and trying to come around. Instead of playing at the front of the fleet, we’re at the back or the middle, and that’s something that we’re trying to change.”

Despite unimpressive results, the Harvard sailors noted the importance of their consistency during the regattas.

“We didn’t put up any stellar results, but it was good to be able to be consistent,” sophomore Michael Drumm said. “A lot about sailing at a high level is about consistency; you don’t need to win every race to win the regatta. Consistency is key, and you can gain that by eliminating mistakes.”

DANMARK TROPHY

The Harvard co-ed team raced in unfamiliar gaffe-rigged boats to finish 14th in the 20-team field at the Danmark Trophy Regatta.

“We just didn’t have any experience with these gaffe-rigged boats, so we didn’t really know how it worked,” sophomore Gram Slattery said. “We knew we were going to have to build up our experience in this type of boat.”

The Crimson squads faced an added challenge of sailing in difficult weather on the Thames River, which differs greatly from the familiar Charles River. The A-division team of junior Alma Lafler and sophomores Gram Slattery, Michael Drumm, and Brian Drumm had a rough start but finished strong, as the trio recorded top-10 finishes in its last three races. They ended up with 127 total points, good for 16th place.

Freshman Andrew Mollerus, junior Alma Lafler, and sophomore Brian Drumm manned the Division B boat for Harvard. The sailors recorded top-five finishes in their first two races but couldn’t maintain that performance, as they faded to an 11th place finish of 90 points.

Three of the Crimson’s Ancient Eight rivals were also in attendance at the regatta. Boats from Yale, Dartmouth, and Brown joined Harvard on the Thames over the weekend.

The Brown A-division boat led their team to victory by finishing in the top five in all but two races. The Bears tallied 119 points overall en route to the win.

NEISA WOMEN’S SINGLEHANDED CHAMPIONSHIP

Facing tough weather conditions as well, junior Morgan Russom of the women’s team finished ninth out of 18 sailors in the NEISA Women’s Singlehanded Championship. A shifty wind and rain presented a challenge to the sailors in the regatta.

Russom also found herself racing in an unfamiliar boat, as the competitors raced in laser boats. The junior is used to competing in the conventional college boat, the FJ.

“It’s hard to go into a regatta that you didn’t really train for in the boat, but I’m pretty happy with how it went,” Russom said.

Shaking off a rough start, Russom’s results improved over the course of the weekend, and she showed a top-10 finish in all but two races on the second day of the regatta. She finished with a total of 131 points.

“The women’s New England singlehanded championship is a very, very competitive regatta,” O’Connor said. “For [Russom] to finish in the top half of the fleet is a pretty strong result. There were six women in the fleet who could potentially finish in the top three at the national championships.”

Freshman Erika Reineke of Boston College had a dominant showing, finishing first in nearly half of her races to total 30 points on her way to becoming the NEISA singlehanded champion.

O’Connor attributes the results from the weekend more to a lack of experience rather than of talent.

“What we do has worked for a long time, so we just have to keep working on it and give the kids some time and experience playing at the top level so they become more comfortable with it,” O’Connor said.

 

 

 


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